Marketing Communications with Advertising (with Foundation Year option) Bournemouth University (BU)

Why study BA (Hons) Marketing Communications with Advertising at BU?

• Develop specific knowledge and skills in advertising, including branding, creative, media planning and strategy 
• Learn how to develop strategic responses to advertising and marketing communications problems  
• Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year  
• Co-create academic and professional research with staff including consultancy projects for industry clients  
• At the end of your first year you can choose which Marketing Communications course best suits you and your career interests
• Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV.

Graduate with a BU degree and more

BU is a Strategic Partner of The Chartered Institute of Marketing (CIM) – the world’s leading professional marketing body. Our partnership gives you the opportunity to gain professional qualifications through the CIM Graduate Gateway. 

During your second year you'll also have the opportunity to take the Institute of Practitioners in Advertising (IPA) Foundation Certificate. The IPA has a well-earned reputation for thought leadership, best practice and continuous professional development in the advertising industry. 

Entry requirements

For September 2026 entry: The entry requirements for this course are 104 - 120 UCAS tariff points including a minimum of 2 A-levels or equivalent. BTEC Extended Diploma: 112 tariff points (Grade DMM). All subjects considered. 

International entry requirements:

Please see below some examples of the qualifications for entry onto Year 1 for September 2026 entry:

• China: Chinese Senior High School Graduation Certificate (Huikao) average 80%, or Gaokao 61-71%. Grade depends on the course
• France: Baccalaureate with 11.5–12.5 overall or 10.5-11.5 (international option)
• Hong Kong: HKDSE Diploma (4,4,3 to 4,4,4 from three subjects). Grade depends on the course
• India: All India Senior School Certificate Examination (Standard XII) 60-70%
• Spain: Titulo de Bachillerato with 6 - 7. Grade depends on the course
• Turkey: Devlet Lise Diplomasi/Lise Bitirme Diplomasi 3.5/5.0 or 70%

For September 2026 entry: If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in all components, or equivalent. For more information, check out our international entry requirements.

Foundation Year Entry Requirements for September 2026 entry: 48 - 72 UCAS tariff points.