Marketing and Brand Management Bath Spa University

Our MA in Marketing and Brand Management engages with four key issues:

• 'Customers' are increasingly demanding, and at the same time, they're being served by a greater number of competitors; understanding consumer behaviour and the needs of the customer is vital, but increasingly challenging.
• Businesses have access to - and are bombarded by - a huge volume of data, but struggle to know how to effectively manage and utilise that data effectively.
• There's a need for ever faster decision making due to a hyper-competitive climate, time pressure, and often competing and conflicting external contexts.
• Businesses need to negotiate and manage these first three challenges within increasing expectations of social accountability.

Entry requirements

Depending on your course, you'll need either IELTS 6.5 or 7.0. For visa nationals this must include a minimum of 5.5 or 6.0 in Listening, Speaking, Reading and Writing. Check the course page for more information.