Bath Spa University
Marketing and Brand Management
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| MA | On-Campus | Full-time, Part-time | 1 - 2 years | September | £8985 in total | £16625 per year |
About Marketing and Brand Management, MA - at Bath Spa University
Our MA in Marketing and Brand Management engages with four key issues:
- 'Customers' are increasingly demanding, and at the same time, they're being served by a greater number of competitors; understanding consumer behaviour and the needs of the customer is vital, but increasingly challenging.
- Businesses have access to - and are bombarded by - a huge volume of data, but struggle to know how to effectively manage and utilise that data effectively.
- There's a need for ever faster decision making due to a hyper-competitive climate, time pressure, and often competing and conflicting external contexts.
- Businesses need to negotiate and manage these first three challenges within increasing expectations of social accountability.
Entry requirements for this course
Contact Bath Spa University to find course entry requirements.
View all courses at Bath Spa University
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