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Asia Pacific University of Technology & Innovation (APU) logo
Award Attendance Study Duration Start Domestic fees International fees
BA (Hons) On-Campus Full-time 3 years May, September, November RM77200.00 total per $18890.00 total per

Course overview

This programme is specifically designed to provide:

  • An understanding of the context, nature, role and significance of management activities as undertaken by managers in a range of organisations.
  • An opportunity to develop well-researched, logical and integrated solutions to multi-faceted problems in uncertain and dynamic contexts.
  • Exposure to the areas of modern Business Management and how these work in concert to produce efficient, agile and customer-centric organisations.

Subjects:

Year 1

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Business Law
  • Computing and IT in the Workplace
  • Fundamentals of Entrepreneurship
  • Marketing
  • People Management
  • Quantitative Skills

Year 2

  • Behavioural Science in the Organisation
  • Business Ethics and Governance
  • Business Research Methods
  • Delivering Customer Value
  • Integrated Business Process with SAP ERP System
  • Managing Finance
  • E-Business Management
  • Commercial Law
  • Critical Thinking in Management
  • Employee Development
  • International Culture and Communications
  • Operations Management

Year 3

  • Asian Economics
  • Business Management Project
  • Contemporary Management
  • Enterprising Management
  • Investigation in Business Management
  • Leadership Theory and Practice
  • Managing Change
  • Managing People and Performance
  • Strategic Marketing Planning
  • Corporate Finance
  • Strategic Management

Entry requirements for this course

Contact Asia Pacific University of Technology & Innovation (APU) to find course entry requirements.

View foundation and pathway programmes to help you meet academic and language entry requirements.

View all courses at Asia Pacific University of Technology & Innovation (APU)

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