About Marketing, PhD - at Abertay University

This is a potential research degree area, subject to the approval of the University. If you are interested in undertaking a research degree in this area, please make contact with the Dean to discuss your proposal.

Abertay's research culture encourages areas of cross-disciplinary and inter-disciplinary working that are consubstantial to the latest evolutions of the marketing discipline.

We are particularly attentive to the latest evolutions in knowledge and practice that relate to strategic and digital marketing, and consumer behaviour.

We are a member of the CIM (Chartered Institute of Marketing) network and work closely with businesses. We preserve this proximity by encouraging dialogue with companies, organising guest speakers in the classroom and giving our students the opportunity to work on problems facing real businesses.

Our research programmes will prepare you for a rewarding career as an academic and researcher, as well as opening up opportunities for a diverse range of careers outside of academia.

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Entry requirements for this course

Contact Abertay University to find course entry requirements.

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