Studying luxury management abroad
What is luxury management?
Luxury management is the study of how high-end brands and products are created, marketed, and sold. It focuses on the business strategies that make luxury goods desirable, exclusive, and profitable. The subject covers areas such as brand management, consumer behaviour, marketing, and global trends in fashion, watches, jewellery, hospitality, and lifestyle products.
This field combines knowledge from business, marketing, design, and cultural studies. As a luxury management student, you will explore how brands build their identity, how clients experience luxury, and how businesses maintain quality and prestige. Your studies might take you from classrooms to luxury boutiques, hotels, fashion houses, and trade fairs.
Why study luxury management abroad?
Studying luxury management in another country allows you to experience the global market for high-end products firsthand. You could visit famous fashion capitals like Paris or Milan, tour luxury hotels in Switzerland, or observe premium automotive brands in Germany. These experiences give you insights into the industry that go beyond textbooks.
Learning abroad also exposes you to different business cultures and international marketing strategies. You will develop cross-cultural communication skills and create networks with students, professionals, and luxury brands around the world.
What you will study
Luxury management programmes often mix theoretical learning with practical experiences. Key areas of study can include:
- Brand Management – understanding how luxury brands create identity and maintain exclusivity.
- Marketing and Communication – learning to promote products in a way that appeals to high-end consumers.
- Consumer Behaviour – studying how clients perceive and interact with luxury goods.
- Luxury Retail and Distribution – managing stores, e-commerce, and global supply chains.
- Event and Experience Management – organising launches, fashion shows, or hospitality experiences.
- Sustainability in Luxury – implementing responsible and ethical practices in production and marketing.
- Research and Data Analysis – analysing market trends and consumer data to inform business decisions.
Many courses also include internships with luxury brands, visits to design studios, or project-based collaborations with real companies.
Related subjects you might also like:
- Fashion Management
- Hospitality and Tourism
- Marketing and Advertising
- Business Administration
- Product Design
Accreditation
At undergraduate level, you may graduate with a Bachelor of Science (BSc) or Bachelor of Arts (BA) in Luxury Management, Fashion Business, or Brand Management. These programmes often combine business studies with practical industry skills.
At postgraduate level, options include a Master of Science (MSc) or Master in Luxury Brand Management. Specialisations may focus on fashion, jewellery, hospitality, or international luxury markets. Some programmes offer partnerships with luxury brands for real-world experience and internships.
Careers
A degree in luxury management can lead to careers in brand management, marketing, retail, and event planning. Graduates often work as brand managers, marketing specialists, retail managers, or luxury consultants. Others may pursue roles in luxury hotels, high-end tourism, or premium product development.
You could also work in international markets, managing global brand expansion or creating new experiences for high-end clients. Luxury management graduates are in demand worldwide because luxury industries continue to grow and innovate.
Beyond traditional roles, graduates may become trend analysts, communications experts, or entrepreneurs in the luxury sector. Studying luxury management abroad equips you with skills to succeed in an exclusive, competitive, and international industry.