About Marketing Management MSc, MSc - at University of Worcester

The Marketing Management MSc combines marketing theory with critical and analytical approaches to management, equipping you to develop innovative value-adding marketing solutions.

The course begins with a group of three core modules – Marketing Management, Organisational Leadership & Management and Customer Insight – designed to cover key concepts in the critical areas of management decision-making and customer orientation.

In the second semester, you will study three modules – a core module in International Business Strategy, plus two specialist modules from a choice of Emerging Themes in Marketing, International Marketing and Advertising Strategy. In addition, you will follow a module in Research Methods, designed to prepare you for your Dissertation.

The MSc Marketing Management programme is designed for established marketing practitioners who are seeking to enhance their knowledge and skills in preparation for progression into more senior management roles.

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Entry requirements for this course

Contact University of Worcester to find course entry requirements.

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