Cultural and Arts Management University of Winchester

Cultural and Arts Management at Winchester is particularly relevant to students who already work in the creative industries and are interested in professional development or those interested in a career in that sector be it on a freelance basis, to work for small cultural operators like arts venues or to work in large organisations like the Arts Council. Entry requirements: Normally a first or second class Honours degree in a related subject or professional experience in the area of study If English is not your first language: IELTS 6.5 (including 6.5 in academic writing) or a TOEFL score of 575 (paper-based) or 232 (computer-based) or equivalent Programme Content The programme is designed in partnership and in consultation with local, regional and national employers in the arts and cultural industries. The aim is to develop an understanding of management in that sector as it is a particular business environment with several specificities, such as the implications of cultural policy and agendas of social inclusion and sustainability. Students develop the skills and core competences necessary to manage and lead effectively in the creative industries. Some modules concentrate on the micro-environment (the internal environment of arts and cultural organisations), others on the macro-environment (the context in which arts and cultural organisations operate) and students also have a flexible module enabling them to focus on a sector or area of their choice (such as heritage education, creative producing or arts management in the public sector). Students can also develop work-related projects, for example if they want to set up their own company or develop a freelance career. Modules The Micro-environment: Understanding Management in Cultural and Arts Organisations The Macro-environment: Cultural and Arts Management in Context Cultural Entrepreneurship Sector-specific Module: Specialisation Contemporary Issues in Cultural and Arts Management A Professional Project The Professional Project corresponds to the final dissertation. It gives students the opportunity to work independently on a substantial professional project on a topic of their choice within the field of cultural and arts management. Examples include organising an exhibition, starting up a small theatre company, writing a strategic plan after consulting stakeholders or implementing a real marketing campaign to launch a local arts organisation. Assessment Modules are assessed by coursework only, using a variety of formats that correspond as closely as possible to professional means of communication, such as business plans, reports, audits and portfolios. This reflects and strengthens the professional relevance of our programmes in Cultural and Arts Management. Careers The programme strengthens knowledge and skills for use in the industry and provides the basis needed to enter the field as a chosen career. It is also a firm foundation for further study or training, such as a research degree.

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