MBA - Master of Business Administration (MBAD) (Strategic Marketing) University of Southern Queensland

The USQ MBA program will enhance student analytical skills related to management, people, markets, finance, and technical knowledge. Graduates will be able to solve complex organisational problems and be able to manage change through the mastery of particular skills related to creativity, information literacy, and self reflection. The program focuses on how to demonstrate leadership in global sustainability and how to understand the nature of ethical decisions across contemporary business practice. The USQ MBA program will enable graduates to work in virtual and non-traditional work environments and increase personal mastery in oral and written communication. As a graduate of the Strategic Marketing specialisation, students will stand out in the crowd of marketers. They will be exposed to a variety of strategic marketing techniques and issues and learn how to apply them in corporate planning and management. Students will study a variety of courses including buyer behaviour, international marketing, services marketing management and strategic management and learn how to apply them to their organisation. With the MBA, students will be qualified for a range of positions in public or private sectors, both nationally and internationally. Their expertise in strategic marketing could land them a job in some of the fastest paced and most interesting careers in the business world. This program is also offered by Faculty of Health, Engineering and Sciences (HES).

Entry requirements for this course

Contact University of Southern Queensland to find course entry requirements.

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