University of Southampton
Fashion Marketing and Branding
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| MA | On-Campus | Part-time | 1 - years | find out | find out | find out |
About Fashion Marketing and Branding, MA - at University of Southampton
- About this Course
- This is a highly focused master's program designed to give you an expert understanding of the modern fashion world, building your expertise in both marketing strategies and branding.
- The course content centres around the latest global industry developments and adopts a sustainable and ethical perspective. You will learn to analyze fashion brands and consumers across different cultures. Key topics covered include:
- Digital and Traditional Marketing Strategies
- Fashion Brand Building and Management
- Fashion Consumer Behaviour and Trends
- Data Analytics for the fashion sector
- Sustainability and Ethics in branding
We are ranked 8th in the UK for research quality (Complete University Guide 2026).
- Key Features of this Course
- Dual Focus: The program provides specialized knowledge in both strategic marketing and brand communication, essential for today's complex global fashion market.
- Core Strategic Modules: You will study compulsory modules such as Digital and Sustainable Marketing Strategies for Global Fashion Brands, Fashion Branding and Strategic Communications, and Fashion Consumer and Industry Insights.
- Research Project: You will complete a Final Major Project (independent research) on a contemporary issue in fashion marketing and branding, applying the insights and skills gained throughout the program.
- Optional Modules: You can tailor your expertise with optional modules, which may include Entrepreneurship, Global Marketing, Digital Cultures, or Sustainability in Business and Design.
- Career Prospects
- After completing this course, you will be in an ideal position to pursue specialized roles in the global fashion industry. Career paths include:
- Global/Luxury Fashion Brand Manager
- Digital Fashion Brand Manager
- Fashion Marketing Strategist
- Fashion Sustainability Marketing Manager
- Fashion Data Analyst and Market Researcher
- Fashion Entrepreneur
- The program also provides a solid foundation for those wishing to continue their research interests at the PhD level.
As a graduate from a top 20 UK university for employability*, you'll be well-prepared for your next step.
- Further Information
- Location: The course is based at the Winchester School of Art (WSA).
- Duration: Typically a one-year full-time master's program.
- Entry Requirements: You will need a 2:2 degree or equivalent international qualification.
- Course Lead: Dr. Eirini Bazaki, whose research expertise includes digital fashion marketing and branding.
*Complete University Guide Graduate Prospects Rankings 2026
Entry requirements for this course
Contact University of Southampton to find course entry requirements.
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