Fashion Marketing
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| BA (Hons) | On-Campus | Full-time, Sandwich | 3 - 4 years | September | find out | find out |
https://www.port.ac.uk/study/undergraduate/undergraduate-fees-and-student-finance
About Fashion Marketing, BA (Hons) - at University of Portsmouth
Overview
Are you fascinated by marketing and looking to excel in the dynamic fashion industry? Our BA (Hons) Fashion Marketing degree course could be your perfect fit.
Bringing together the business excellence of our Faculty of Business and Law and the artistic innovation of our Faculty of Creative and Cultural Industries, this Fashion Marketing course will help you strengthen your business acumen with a creative approach. Explore the fundamentals of fashion marketing—from branding and visualisation to consumer behaviour—and its global significance, especially in sustainable and ethical fashion.
As you develop essential management skills, you'll gain comprehensive insight into marketing decision-making. You’ll also be able to work on real client project briefs, complete a work placement, and embark on field trips and study abroad exchanges to broaden your professional and cultural experiences.
After completing this degree, you'll have diverse knowledge of fashion business and marketing management practices and the vision to create solutions for industry challenges: skills that any local, national, or global business needs.nt practices and the vision to create solutions for industry challenges: skills that any local, national, or global business needs.
Course highlights
- Enhance your learning through collaboration on real-world project briefs with local businesses, as well as national and international organisations. This hands-on experience, integrated into the Fashion Enterprise module, allows you to apply your knowledge in professional settings, developing practical skills and valuable industry insights.
- Further your professional experience by taking an optional placement year
- Increase your academic profile by presenting your research work publicly – via a student-led conference and paper format
- Boost your credentials with the chance to gain additional Google Analytics, Google Adwords, and Adobe Creative Professional (ACP) certifications.
- Enrich your learning with a different cultural perspective by studying abroad
- Enhance your lingual skills by learning a foreign language as part of the Institution-Wide Language Programme (IWLP)
- See how fashion marketing works in society and industry by going on optional cultural or industrial field trips
Careers and opportunities
Marketing is a core element of all fashion and creative organisations. Wherever an economy and businesses within it exist, marketing will always be in demand and open up career opportunities.
With a Fashion Marketing degree, you can work in the private, public and voluntary sectors in communications, research and enterprising. You'll thrive if you relish the challenge of networking and creating business relationships or want to work behind the scenes with analysis and data handling.
Jobs you can get with a Fashion Marketing Degree
Common career paths and industries for Fashion Marketing graduates include:
- Brand Management
- Digital and Social Media Marketing
- Public Relations and Communications
- Visual Merchandising
- Product Development and Buying
- Retail and E-commerce Management
- Market Research and Consumer Insights
- Event Management and Fashion Show Production
- Sustainability and Corporate Social Responsibility (CSR)
Jobs you can get with a Fashion Marketing degree
Common jobs for Fashion Marketing graduates include:
- Junior Account Manager
- Brand/Campaign Assistant
- Junior Buyer/Merchandiser
- Assistant Consumer Insight Analyst
- Assistant Content Creator (Social Media)
- Digital Assistant (E-Commerce)
- Marketing Ambassador
- Promotion/Fashion Assistant
Placement year (optional)
After your second or third year, you can complete an optional work placement to gain professional experience and enhance your skills. It's also a great incentive for employers once you graduate.
You can work for a company, organisation or agency, or you can go self-employed and start your own business with fellow students or by yourself.
Whatever you decide – or even if you just want some employability advice – our Careers and Employability team can support you every step of the way.
Supporting your creative career
Our dedicated Careers and Employability team have extensive recruitment experience across a multitude of areas including the creative sector.
They can provide you with supporting and advice, including:
- Searching for the ideal job through their database of vacancies
- Giving tips on how to write an interesting CV that will catch employers' attention, no matter the role
- Organising mock interviews, so you can hone your technique and familiarise yourself with the recruitment environment
- Writing your startup business proposal – if you're going down the self-employment route
- Researching placement opportunities and applying for creative opportunities
The team will continue to support you throughout your placement year and beyond, providing you with help for up to 5 years after your graduate.
Entry requirements for this course
Contact University of Portsmouth to find course entry requirements.
View all courses at University of Portsmouth