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University of Northern British Columbia (UNBC) logo
Award Attendance Study Duration Start Domestic fees International fees
BCom, BCom (Hons) On-Campus Full-time, Part-time 3 - 5 years January, May, September find out find out
Course fee notes

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Course overview

Marketing refers to the set of activities needed to find, build, and serve markets for products and services. Students of marketing will acquire analytical tools from economics, mathematics, statistics and the social and behavioural sciences. A major in Marketing is useful for such positions as account representatives, brand managers, advertising executives and market researchers.

Marketing majors may find employment in the private sector, in non-profit organizations, and in government. Marketing concepts and principles are of particular importance to small businesses and new business ventures.


Entry requirements for this course

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