Double Degree Strategic Marketing Intelligence
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| Master Degree | On-Campus | find out | find out | September | €2530 per year | €20800 per year |
About Double Degree Strategic Marketing Intelligence, Master Degree - at University of Groningen
Study Strategic Marketing Intelligence at Groningen and Oslo to understand how data analysis and marketing intertwine and influence firm strategy and consumer behaviour.
Are you interested in how data can be used to model, track and understand marketing performance? Do you want to learn how to evaluate and estimate the costs of marketing strategies and decisions? Our two-year Double Degree Master's Strategic Innovation Management gives students a unique opportunity to learn industry-leading marketing analytics tools and techniques in order to design and implement research-based strategies for firms
To take part in this programme, you first need to study MSc Marketing: Marketing Analytics and Data Science (MADS) in Groningen, during which you can apply to study at the BI Norwegian Business School in Oslo. A specialised programme unique to you
- Gain two degrees in two years from two of Europe's best marketing programmes
- learn advanced statistical techniques to analyze big data while also considering ethical implications
- Gain hands-on experience with assignments using the latest tools like Google Analytics 4
Entry requirements
Contact University of Groningen to find course entry requirements.
Why study at University of Groningen
- Top 100 university
- 180+ highly-ranked Bachelor’s and Master's degree programmes offered across 11 faculties
- Excellent PhD-programmes offered across 10 graduate schools
- Groundbreaking research
- Over 400 years of reputation
- Vibrant student city
- Global community of 120+ nationalities