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Digital Marketing University of Exeter

Award Attendance Study Duration Start Domestic fees International fees
MSc On-Campus Full-time 9 months September find out find out

Course overview

  • Focus on the practical application of digital marketing knowledge such as marketing analytics, analysis and application, campaign planning and management and digital innovation
  • Better understand the unique opportunities and challenges presented by the modern digital marketing environment, building an in-depth knowledge of current marketing principles and tactical analysis
  • Designed with input from digital marketing professionals to ensure the course provides a great range of skills and a breadth of understanding across the digital marketing mix - including marketing analytics, campaign planning and reporting, and digital innovation
  • Hear from external speakers and gain relevant input from industry, incorporating current and innovative trends in Digital Marketing
  • Develop the competencies needed for an exciting career in the global digital industry, which will prepare you for a variety of roles across numerous sectors related to marketing communications and public consumption, wherever in the world you wish to launch your career 

Entry requirements

A 2:2 Honours degree with 55% or above in any discipline. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications.

Please also see our guidance on essential documentation required for an initial decision on taught programme applications.

Entry requirements for international students

English language requirements

International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B2.

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