Global Digital Marketing
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| PG Cert | Online | Part-time, Distance, Online | 8 | January, April, July | £4286 in total | £4476 in total |
About Global Digital Marketing, PG Cert - at University of Essex Online
It is increasingly important that marketing professionals have a strong understanding of the various digital channels available and how to optimise the use of these channels in order to attract customers to their companies and drive sales.
This short postgraduate course is designed to introduce you to a range of key marketing strategies and concepts, and the practical skills needed to implement these techniques. You will be able to choose to study topics such as:
- the external context in which international businesses operate and the opportunities and challenges posed
- the internal processes that occur within a consumer's mind and how to choose corresponding marketing strategies
- management of internal and external communications aimed at creating a favourable point of view among stakeholders
- data analytics for managers, including the technical aspects of collecting and organising data
Alongside developing specialist knowledge, you will also improve your skills in problem solving, communication and research. At the end of your course, there will be the opportunity to progress onto a Postgraduate Diploma or the full Masters.
We're proud to be rated Gold in the Times Higher Education (THE) Online Rankings 2024. Our achievement, which is based on four pillars - resources, engagement, outcomes and environment - recognises our commitment to excellent online education.
Entry requirements
Contact University of Essex Online to find course entry requirements.