Global Digital Marketing
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| MSc | Online | Part-time, Distance, Online | 24 | January, April, July | £12858 in total | £13427 in total |
Our fees are the same for all students, and anyone will receive a 5% discount if they pay the full course fee payment up-front.
10% Course Scholarship available for the January 2026 intake.
International students residing in specific regions outside of the UK may be eligible for a partial scholarship for our undergraduate and postgraduate online courses.
Students residing in Africa can also enjoy a 20% scholarship for the January 2026 intake of all eligible undergraduate and postgraduate courses.
You don’t need to complete a separate application form for a scholarship; it’ll be applied once you’ve received your official offer letter. Please note, scholarships can’t be combined but can be used alongside our full payment discount.
About Global Digital Marketing, MSc - at University of Essex Online
Gain the digital knowhow to excel in a marketing career anywhere in the world with this specialist degree.
In the 21st century, marketing has transformed into a highly sophisticated process which seeks to understand and address the unique demands of customers and businesses. With the availability of large volumes of data and many varied platforms to promote through, firms of all sizes need a deep appreciation of how to use these to stand out from their competitors. Marketing professionals need a wide range of skills, particularly in the collection, analysis and presentation of data, to successfully meet the highly specific demands of a broad range of consumers.
After gaining an advanced understanding of the external context within which international businesses operate, you will study a broad range of topics including:
- the internal processes that occur within consumers´ minds and how to choose corresponding marketing strategies
- management of internal and external communications aimed at creating a favourable point of view among stakeholders
- data analytics for managers, including the technical aspects of collecting and organising data
Towards the end of your studies you will develop a research report around a topic within global digital marketing that is of particular interest to you. You will conduct first-person research into the topic and create a comprehensive report, demonstrating your new skills in marketing, research and communication.
We're proud to be rated Gold in the Times Higher Education (THE) Online Rankings 2024. Our achievement, which is based on four pillars - resources, engagement, outcomes and environment - recognises our commitment to excellent online education.
Entry requirements
Contact University of Essex Online to find course entry requirements.