Marketing
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| BCom | On-Campus | find out | find out | find out | find out | find out |
About Marketing, BCom - at University of Alberta
Award: Bachelor of Commerce
Why study this program?
Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.
The Marketing program at the Alberta School of Business is built on the strength of our faculty's world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you'll participate in managerial cases, group projects, and market simulations. You'll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.
Why study at the University of Alberta?
The Alberta School of Business offers one of the largest BCom programs in Canada, with five different degree types, 11 majors, and many opportunities for specialization and work experience, including student clubs, business incubators, case competitions, study abroad programs, and more.
Our courses are built around group and project work, and our professors are award-winning teachers and experts in their field who will challenge you to put ideas into practice as you work towards your personal career goals.
Entry requirements
Contact University of Alberta to find course entry requirements.
Why study at University of Alberta
- Ranked among the top 4 universities in Canada and top 100 in the world
- Guaranteed Tuition model, meaning your tuition does not increase during your program
- Each year, 25 students are awarded the President’s International Distinction Scholarship, worth up to CAN $120,000
- Co-op and paid work experience opportunities in many programs
- Guaranteed place in residence for first year students who apply by 30 April
- Graduates can apply for the three year Post-Graduation work permit, which allows you to work in Canada for up to 3 years
- Top 100 in the world for Graduate Employment outcomes