Public Relations and Advertising United International College (Beijing Normal University - Hong Kong Baptist University)

The Public Relations and Advertising Programme in UIC is taught by teachers globally, who possess rich industry experience and strong theoretical knowledge. The teacher team has been awarded media-related Doctor of Philosophy from famous universities around the world, such as the United States, Malaysia, Hong Kong, Macao, China, etc. In order to cultivate contemporary talents of public relations and advertising fields in the new era of integrated media, PRA conducts systematic learning of communication, advertising, public relations and other theoretical knowledge, combined with practical activities, such as competitions and internships. Though this way, students can master the communication laws of traditional media and new media, and students can flexibly use the theory and method of communication in front of the line. Also, they can have the ability of research, planning and creativity.

Entry requirements

1.Recruitment Requirements: UIC welcomes international students from all over the world. The home countries should have diplomatic relationship with China. UIC recruits international students who are foreign passport holders and above 18 years old. As X1 study visa opening for application, for 2023 UIC recruits on site students who can secure their visa and enter into China. We may accept late arrival students, but generally speaking, UIC accepts the students can study on site.

2.Admission format: UIC is adopting rolling admission, first come first serve. International students can submit their application via below link before June 2023: https://p.uic.edu.cn/itraining/ido/login/index UIC will give international students feedback within two weeks if an interview is needed.

3.Scholarships: UIC offers limited full entrance (100,000 RMB), 30% entrance scholarship (30,000 RMB) and government scholarships (10,000 RMB) for 2023 intake. Scholarship distribution is also first come, first serve. For academic performance, full entrance scholarship holders need to be A or A+ students, 30% entrance scholarship holders need to be B or B above students. The college will have the final decision for distribution.