Culture Creativity and Management United International College (Beijing Normal University - Hong Kong Baptist University)

The cultural and creative industries are among the most dynamic sectors of the world economy and offer countless new and high growth opportunities for development. UNESCO actively encourages all countries in the world to protect and promote their inherited cultural capital, and cultural creative enterprises are becoming primary driving forces of the economy.

The aim of the Bachelor of the Business Administration (Honours) in Culture, Creativity and Management degree programme is to equip students with a solid foundation in the principles of managing cultural capital. At UIC, we embrace this with our liberal arts philosophy, as we understand that there are artists (people who produce cultural capital) and managers (people who manage both the economic value and the cultural value produced by cultural capital).

Our graduates are in a strong position to gain employment with private and public organizations in greater China or abroad. They may be employed by government agencies, public cultural institutions, cultural enterprises, heritage management organizations, consulting companies, and private and public corporations with regards to culture and creativity management.

Entry requirements

1.Recruitment Requirements: UIC welcomes international students from all over the world. The home countries should have diplomatic relationship with China. UIC recruits international students who are foreign passport holders and above 18 years old. As X1 study visa opening for application, for 2023 UIC recruits on site students who can secure their visa and enter into China. We may accept late arrival students, but generally speaking, UIC accepts the students can study on site.

2.Admission format: UIC is adopting rolling admission, first come first serve. International students can submit their application via below link before June 2023: https://p.uic.edu.cn/itraining/ido/login/index UIC will give international students feedback within two weeks if an interview is needed.

3.Scholarships: UIC offers limited full entrance (100,000 RMB), 30% entrance scholarship (30,000 RMB) and government scholarships (10,000 RMB) for 2023 intake. Scholarship distribution is also first come, first serve. For academic performance, full entrance scholarship holders need to be A or A+ students, 30% entrance scholarship holders need to be B or B above students. The college will have the final decision for distribution.