About Bachelor in Marketing - Unicaf University Zambia, BA - at Unicaf Scholarships

Programme Description: This programme will enable students to build a promising professional future in their area of choice by providing them with a comprehensive understanding of the main principles, concepts, tools, trends and developments in the theory and practice of marketing.

Rationale: Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. The programme consists of courses that aim at providing students with the necessary skills and abilities and comprehensive knowledge to thrive within the Marketing world.

Aims of the Programme

The aims of the programme are the following:

• To equip students with the knowledge and skills relevant to all aspects of Marketing and Marketing Strategy.
• To enable graduates to communicate effectively and think creatively.

Objectives of the Programme

The objectives of the programme are to provide to the student the opportunity to:

• Identify and comprehend the fundamental concepts, practices and tools in the field of Marketing.
• Apply the key methodologies and tools in different organisation settings.
• Acquire specialised knowledge in marketing communications.
• Interpret and evaluate issues involved in organisational decision-making through the application of problem-solving frameworks.
• Apply marketing strategies in a variety of settings and organisations.

---

Entry requirements for this course

Contact Unicaf Scholarships to find course entry requirements.

---

View all courses at Unicaf Scholarships