Film Marketing
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| MA | On-Campus | Full-time | find out | September | find out | find out |
About Film Marketing, MA - at London Film School
The one-year MA Film Marketing programme introduces students to all aspects of B2B and B2C marketing strategies for the film industry - from key art design and promotional trailers to media, publicity and social media plans. Across five modules of study, the MA Film Marketing explores the planning and execution of effective marketing campaigns for film distribution, cinema promotion, and platform release on VoD.
Aspiring film marketeers will be immersed in the LFS creative hothouse of student directors, screenwriters, and cinematographers from over 50 nations at Britain's longest established film school. The School is housed in two film studio buildings in Covent Garden, which contain shooting stages, full post-production facilities, and extensive camera and location kit. The course is explicitly industry-facing.
The role of film marketeer encompasses creative dynamics (selling the story); analytics (audiences, demographics and social media traffic); scheduling and competitor product analysis; and significant business skills. It sits at the heart of the UK industry’s dramatic growth over the last decade (where production spend trebled from £2.4bn to £7bn) in an environment where, for most films, marketing cost represents a cost base that can exceed 50% of the original production cost; and require a global team and a deployment timescale equivalent to the production and post-production of the project itself.
Taught in the heart of Covent Garden, the school is next door to industry marketing hubs and within walking distance of most of the key creative and trailer houses at the heart of the UK’s film and TV marketing world. The central London location of LFS is close to industry marketing hubs such as the European headquarters of Warner Bros; the advertising industry hubs of Soho and Clerkenwell; and the headquarters of broadcasters such as BBC (Fitzrovia) and ITV (Holborn) and VOD leaders such as Netflix (Fitzrovia) and Amazon (Clerkenwell).
Entry requirements
Contact London Film School to find course entry requirements.
Why study at London Film School
- GLOBAL: The world’s international graduate film conservatoire. A diverse range of cultures and film traditions makes for a creative hothouse. This global network, once built, lasts a professional lifetime.
- PRACTICAL: The school operates as a busy working studio, producing around 180 films each year. Filmmakers gain key credits on production exercises throughout the course, plus on graduation films.
- RECOGNISED: The School has been awarded World-Leading Specialist Provider status by the Office for Students. The status marks LFS out as being recognised internationally in the filmmaking specialism, providing a level of quality and expertise among the finest in the world.
- PROVEN: Thousands of high profile alumni include directors Michael Mann (Public Enemies), Mike Leigh (Mr Turner), Ann Hui (A Simple Life), Koby Adom (Top Boy, Noughts + Crosses), Carla Simon (Alcarràs); cinematographers Erik Wilson (Paddington), Roger Pratt (Harry Potter) Tak Fujimoto (The Sixth Sense); editors Robert Leighton (Misery, A Few Good Men), Elísabet Ronaldsdóttir (Bullet Train, John Wick); producer Iain Smith (Mad Max: Fury Road).
- PROFESSIONAL: Students are taught by experienced filmmakers. Films are made on built sets, shot on professional level cameras, recorded on professional digital recorders, edited on Avid and in most terms given a professional dub.
- VISIBLE: LFS Graduation films regularly screen at Oscar and Bafta qualifying festivals, and often at A list festivals such as Cannes La Cinef, BFI London Film Festival, TIFF and Berlinale. LFS graduates are accepted into multiple talent labs and development schemes such as Locarno Academy, Berlinale Talents, Film London Labs, Serial Eyes and other labs all over the world.
- LOCATION: Located in the heart of London’s Covent Garden, central London offers LFS students access to social events, culture and probably more films showing for London's nine million inhabitants than in any other capital city.