Corporate Communication Sheffield Hallam University

This course is for people who want to study the complex and growing world of corporate communication. You look at internal and external corporate communication, with a particular focus on issues of public relations for those wanting to improve corporate practice and understanding. The course allows you to combine theory and practice. Your research into the complexities of communication in a corporate context develops your ability to put your learning into practice. You gain an understanding of how to represent corporations externally, and an ability to communicate in a corporate environment. Attendance is by distance learning only, with some optional face-to-face workshops held at the university Associated careers Corporate communication is of increasing importance to managers and communication professionals aiming to communicate effectively inside and outside their organisations. Business professionals benefit from this course, especially those with responsibility for marketing, communications strategy or communications processes and products in their business. Assessment All assessment is by coursework – there are no exams. There is one assignment for each module, usually equivalent to an essay of roughly 2500 words which you can negotiate with your tutors. We use different forms of assessment according to the learning outcomes of the module. To qualify for MA, you must complete a dissertation of about 10,000 words. The dissertation will be on a topic of the your choosing, supervised through remote learning. Course content Certificate level an introduction to corporate communication practical public relations public relations in society portfolio of reflective practice plus one from hypermedia design digital media and communication information design Diploma level communication ethics research design (you must choose this module if you intend to continue to the MA dissertation) or project plus two from collaborative work visual communication software interface and documentation the theory of persuasion persuasion in practice hypermedia design news making information design language and writing digital media and society MA level dissertation Entry requirements You must have one or more of the following first degree recognised professional qualifications in a communication field at least four years’ work experience in a professional communication field, or a closely related field such as science communication or information design. If you don’t have a recognised qualification you must show that you are capable of sustained academic study and motivated towards a course of this kind. This is done through an interview.

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