About Executive Master in Marketing & Sales (EMMS), MA - at SDA Bocconi School of Management

The Executive Master in Marketing & Sales (EMMS) by SDA Bocconi is a specialized and international master that runs over 14 months and is taught entirely in English. The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time. The master focuses on sales and marketing, and offers you the opportunity to study not only at SDA Bocconi in Milano but also at ESADE in Barcelona and Madrid.

Contents
Unique learning activities: face-to-face lessons, distance learning lessons, business project. Overall, 48% of sessions are face-to-face and 52% are by distance learning.
Face-to-face lessons are held in three cities: Milan, Barcelona and Madrid.
EMMS diploma is a joint degree issued by two very prestigious business schools: SDA Bocconi and ESADE.

Module 1. January - March 2014

Fundamental 1
Marketing Management
Sales Management
Culture and Anthropology (“East and West”)

Residency module: 13th - 18th January 2014 (Milano)
Distance Learning: 20th January - 8th March 2014 (online)

Module 2. March - May 2014

Fundamental 2
Marketing Research
Brand Management
Going to the Market

Residency module: 10th - 15th March 2014 (Barcelona)
Distance Learning: 17th March - 10th May 2014 (online)

Module 3. May - July 2014

Extracting Value from the Customer
Price Strategy and Management
Channel Management

Strategic Marketing

Residency module: 12th - 17th May 2014 (Milano)
Distance Learning: 19th May - 5th July 2014 (online)

Module 4. July - September 2014

International Marketing management
Finance for Marketing & Sales
Integrated Marketing Communication

Residency module: 7th - 12th July 2013 (Barcelona)
Distance Learning: 14th July - 13th September 2013 (online)
Summer Break: 5th - 18th August 2013

Module 5. September - November 2014

Digital Enablers
F2F Workshop: Negotiation Skills
CRM and Business Intelligence
F2F Workshop: Making Marketing & Sales work

Residency module: 15th - 20th September 2014 (Madrid)
Distance Learning: 22th September - 8th November 2014 (online)

Module 6. November 2014 - January 2015

Marketing Creativity and Innovation
Sales Management 2
Residency module: 11th - 15th November 2013 (Milano)
Distance Learning: 18th November 2013 - 18th January 2014 (online)
Winter Break: 22nd December 2013 - 1st January 2014

Module 7. 18th – 20th February 2015 (Barcelona)

Graduation
F2F Workshop: Communication Skills
New Trends in Marketing
Top Manager Address
Business project presentation
Graduation Ceremony

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Entry requirements for this course

Contact SDA Bocconi School of Management to find course entry requirements.

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View all courses at SDA Bocconi School of Management

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