About Advertising, BDes - at OCAD University

This is Canada's top advertising program through a combo of classes in graphic design, branding, creative copywriting and career-building skills. More than half of students get offered jobs before they even graduate at Canada's only four-year university advertising program.

In this program, instructors who work in the advertising field will teach you:

• Design
• Storytelling
• Digital
• Copywriting
• Typography
• Layout
• Strategy
• Consumer behaviours and market research
• Art direction
• Film
• User experience
• Public relations

You will learn storytelling from many different points of views. You will be encouraged to challenge tradition and consider different viewpoints and values.

In fourth year, you'll work in boot camps with real clients and create real campaigns. In the past, students have worked with McCain Pizza Pockets and Sony Playstation. This means you can say you've sold a creative concept before even finishing school - a huge advantage when you're looking for a job.

You'll also benefit from guest speakers from Canada's biggest ad agencies and have the opportunity to do internships. Acclaimed alum of the program include many top creative directors in Canada and worldwide, including Elspeth Lynn, Creative Director for Saatchi & Saatchi in London, UK, Wain Choi, Global VP ECD at Cheil Worldwide in Korea and Carlos Moreno, Global Chief Creative Officer for Cossette.

---

Entry requirements for this course

Contact OCAD University to find course entry requirements.

---

View all courses at OCAD University

---

Related information

Other universities in Toronto Studying in Canada