About MSc Digital Marketing, MSc - at Nottingham Trent University (NTU)

Digital Marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology and our MSc Digital Marketing degree prepares you for a fascinating career.

This degree has been designed in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM) to expose you to the very latest thinking, tools and techniques in digital and social media marketing. It aims to give you the skills sought after by today's employers and opportunities to work at a strategic and tactical level.

During your first semester, you'll explore the fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors influencing it. You'll take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment.

In your second semester, you'll explores issues around digital marketing management, as well as practical skills such as creating and using digital marketing plans and metrics. You'll also develop a strong understanding of consumer engagement.

In your final semester you will take on an experiential project, giving you a fantastic opportunity to use the theories and knowledge gained to produce a challenging, meaningful piece of work. This can involve addressing real-world challenges in the workplace, conducting independent research or gaining valuable experience internationally.

As a student of MSc Digital Marketing, you'll automatically become a student member of the CIM, allowing you to access their learning resources and events.

Why choose this degree?

• Small group teaching delivered by a team of specialists who have both academic and extensive marketing industry credentials.
• You will complete a hands-on project; giving you a fantastic opportunity to use the theories and knowledge, you've gained to produce a meaningful piece of work. Projects include Consultancy Experience Project, Internship, Business Research Project and Global Experience Project.
• Typically, these routes are made up of students from over 25 different countries, which means you will have a truly international learning experience.
• You will complete a comprehensive development programme, which includes a short residential team-building course, usually held in the Peak District.
• NTU's teaching and learning is gold-rated by the government's Teaching Excellence Framework - that means you can count on outstanding teaching and learning, an education that's truly focused on the workplace, and fantastic support in and outside of the classroom.

More than a degree

You can enhance your skill-set and gain an extra qualification with the CIM. Upon completing your degree you will be exempt from one module on either the CIM Level 4 Certificate in Professional Marketing or CIM Level 6 Diploma in Professional Marketing. The qualification will depend on your level of experience.

CIM qualifications are highly sought after by employers, and our own degrees have been carefully created to make sure they give you the same high-calibre skills.

Work experience

You can also add a year's work placement to your studies making your Master's a two-year course (not available for January starters) providing you with an increase competitive edge over your peers.

How you're taught

Chartered Institute of Marketing

The partnership with the CIM means that on successful completion of the MSc Digital Marketing course you will have the opportunity to gain an extra qualification, the Level 4 CIM Certificate in Professional Marketing. You'll also be a student member of the CIM and be exempt from certain modules on either the CIM Level 4 Certificate in Professional Marketing or CIM Level 6 Diploma in Professional Marketing. The qualification you gain depends on your level of practical experience.

Study and support

Teaching and learning methods are centred around interactive workshops which are highly participative in nature and will employ case studies, discussions, business simulations and group activities.

Interactivity is key to our teaching and we are committed to providing courses that adopt teaching methods that are appropriate to the student cohort and the specific modules.

We ensure that support and guidance is in place, especially during the early stages of the course and assessment periods, to help you become comfortable with operating in a student-centred learning environment.

Assessment methods

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

Induction

All our courses begin with a comprehensive development programme that will help you prepare for your studies and develop key academic and transferable skills. A key feature is a short residential team-building course, normally in the Peak District.

Browse through a selection of photos from our residential weekends.

You will also have opportunities to meet members of the teaching team and other postgraduate students, receive detailed programme information, and gain valuable support and guidance from the library, careers service, international office and Student Support Services.

In-sessional English language support

In-sessional English language support classes are available to all international (non-EU) students studying on degree courses at NTU. There is no extra charge for these classes.

Learn a new language

Alongside your study you also have the opportunity to learn a new language. The University Language Programme (ULP) is available to all students and gives you the option of learning a totally new language or improving the skills you already have.

Learning a new language can:

• enhance your communication skills
• enrich your experience when travelling abroad
• boost your career prospects.

Find out more about the University Language Programme.

Careers and employability

Placement year opportunities

If you are starting your degree in September, you can choose to add a year's work placement, making your Masters a two-year course. It is a great way to put your learning into practice and gain valuable real-world experience to boost your career. If you undertake a placement, you must take up the Business Research Project in Semester three.

See our placements page for further details and read our frequently asked questions document for additional help.

If you are unable to take a full year's placement, but have completed at least 36 weeks, you can qualify for a Placement Diploma in Industrial Experience.

Career prospects

This degree can help you move into a career in marketing communications within a large corporate, small to medium sized business or digital marketing agency. You could become an account manager, digital manager, SEO content strategist, social media manager or digital experience manager, among other marketing roles.

Career development

As an integral part of the course, careers advisers will run a series of workshops where students can identify methods and strategies to enable them to effectively pursue their career goals. The workshops will focus on both home and international students and concentrate on developing skills and occupational awareness.

Helping you find your feet after university

Following graduation, we will continue to support you by providing a number of services that will help kick-start your career.

Our Employability Team are here to inspire and enhance every stage of your career planning, and as a graduate of NTU, you will be able to access their services for three years after your course has finished.

Services they provide include:

• finding placements, internships and part-time work
• pursuing self-employment
• taking gap years and time out
• getting into volunteering
• providing advice on further study.

Facilities

We are continually investing in our facilities, and transforming our learning and teaching environment to create an inspiring and innovative atmosphere.

The School is based in the impressive Newton Building on NTU's City site. In 2009 the building was involved in a £90 million regeneration project on the site. Whilst maintaining its historic beauty, the Grade II listed building was transformed into an ultra-modern complex.

Fantastic facilities

• You can take advantage of the Link Lounge, a space dedicated to Business School students, located on level zero of the Newton building.
• Explore your career prospects with the help of the University's Employability Team.
• You will benefit from spacious teaching rooms and lecture theatres.
• We provide students with a variety of social spaces.
• Your studies will benefit from the £13 million Boots Library.
• You can take advantage of our 24-hour IT facilities.
• Our Student Services Centre will also be on-hand should you need support.

The location of the City site also means that you have easy access to:

• sports facilities
• shops
• student accommodation
• music venue
• cafes.

• Boots Library, City Campus
• Byron, City Campus Student's Union
• City IT facilities
• City Campus sports facilities

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Entry requirements for this course

Contact Nottingham Trent University (NTU) to find course entry requirements.

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