About International Marketing, MSc - at Newcastle University

Our International Marketing MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.

About this course

Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:

• global communication and brand management
• customer relationship management
• marketing ethics
• digital marketing

Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.

This course consists solely of marketing-orientated modules with a strong commercial focus. It enables you to:

• develop a theoretical understanding of the discipline
• test applicability of both well-established and newly introduced marketing concepts in different contexts

Taking a marketing-led approach, you'll learn how to:

• create competitive advantage
• build brand loyalty
• understand the ethical issues and implications associated with your decisions

This is a ‘conversion course’. It is for graduates of disciplines other than marketing who wish to enter marketing as a career.

What you'll learn

Throughout this marketing master's, you'll develop an in-depth overview and understanding of international marketing practices from a strategic and tactical perspective.

This is a commercially focused course. It is underpinned by a robust theoretical foundation.

Your development

This course will build your experience and demonstrate your value to future employers with practical marketing experience. You'll have exposure to industry through modules and a regional marketing competition.

Delivery

The course is modular, comprising 180 credits.

Accreditation

Newcastle University Business School is accredited by the:

• Association to Advance Collegiate Schools of Business (AACSB)
• European Quality Improvement System (EQUIS)
• Association of MBAs (AMBA)

Only 1% of business schools worldwide hold this triple crown. Our accreditations reflect the investments we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.

Chartered Institute of Marketing (CIM)

This course is approved and accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers. CIM accreditation reassures potential employers that our graduates have an excellent grounding in all the main aspects of marketing. It also accelerates the process of gaining a high-level CIM qualification for those who go on to pursue a career in marketing.

Successful graduates can undertake further study for a CIM qualification at the highest possible entry level, namely the Chartered Postgraduate Diploma in Marketing.

In itself the course does not provide a CIM qualification or membership, this is dependent on relevant work experience.

Market Research Society (MRS)

Our course is one of six in the UK to achieve Market Research Society (MRS) accreditation. The accreditation offers a route to certified member status of the MRS without any further exams subject to work experience.

Our staff

View profiles of the module leaders for this course:

• Qionglei Yu (Degree Programme Director)
• Dr Mona Nassar
• Mr Charles Kemp
• Dr Ana Popovic
• Professor Natalia Yannopoulou
• Dr Saurabh Bhattacharya
• Professor Klaus Schoefer
• Professor Matthew Gorton

Facilities

Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 83 nationalities. This valuable network extends beyond our current students to include:

• regional, nationality and international leaders
• alumni
• leading professionals and practitioners from industry

The Business School is based in a building within the Newcastle Helix development – Newcastle's emerging business district.

Our facilities provide:

• a flexible and dedicated conference suite with panoramic views across the city
• Wi-Fi enabled connectivity throughout the building, including three computer clusters housing approximately 120 PCs
• four large lecture theatres and 21 seminar rooms, providing comfortable teaching and group study space
• a dedicated Hub, Base, and Lounge providing a balanced mix of study space and relaxation areas
• a contemporary café

Find out more about Newcastle University Business School

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Entry requirements for this course

Contact Newcastle University to find course entry requirements.

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Related information

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