About Digital Business (e-Marketing), MSc - at Newcastle University

Our Digital Business (e-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. You will develop as a top expert in attracting, engaging and retaining customers by using e-business systems.

About this course

Develop as a top expert in attracting, engaging and retaining customers by using Digital Business systems. Our Digital Business (E-Marketing) MSc combines:

• business strategies
• leading technology
• entrepreneurship
• organisational behaviour

This course addresses the full customer relationship cycle. This includes:

• marketing
• sales
• service

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.

This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

What you'll learn

You'll learn about:

• the business value of technology
• your personal development as an entrepreneur
• the feasibility of disruptive e-business models
• business planning and new ventures
• the link between strategy and e-business systems
• business processes
• business intelligence
• organisational alignment
• the marketing functions in organisations
• customer relationship management

By the end of the course you'll meet the most demanding professional and academic requirements.

Your development

Through the course you'll:

• prepare for your career in the digital world of business. This is done through our School-wide employability and professional development programme
• benefit from the city’s innovation community, the Newcastle Helix. Home to an exemplar of world-class research and education. They're producing the next generation of leaders for the digital age
• use industry standard software to analyse data in our Data Analytics for Managers module. You'll address organisational problems and opportunities

You'll also

• experience real-life practice as you develop an enterprise start-up. You'll apply lean start-up theory. You'll get involved in creativity, innovation and the design to your digital business
• connect with, and hear from, digital and tech innovation leaders through guest lectures
• explore how to discover value and access challenges from emerging business and technology

Accreditation

Newcastle University Business School is accredited by the:

• Association to Advance Collegiate Schools of Business (AACSB)
• European Quality Improvement System (EQUIS)
• Association of MBAs (AMBA)

Only 1% of business schools worldwide hold this triple crown. Our accreditations reflect the investments we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.

Our staff

This course has strong links with industry. Our staff are world-class researchers. Several have been successful:

• entrepreneurs
• consultants
• top level managers

They have worked in government agencies or corporations such as:

• IBM
• Oracle
• Philips

You'll be taught by:

• Dr Nick Howey (Degree Programme Director)
• Dr Arturo Vega
• Dr Rebecca Casey
• Professor Savvas Papagiannidis
• Dr Josephine Go Jefferies
• Professor Matthew Gorton

Delivery

This master’s degree offers you a stimulating curriculum and a supportive teaching and learning environment.

Newcastle Helix

Benefit from connections with Newcastle’s £350 million flagship project the ‘Newcastle Helix’. This brings together:

• academic
• the public sector
• communities
• business
• industry

This ambitious project is stimulating far-reaching networks in technology and systems innovation.

Facilities

Newcastle University Business School is one of the largest Schools in the University. We have over 3,500 students representing over 83 nationalities. This valuable network extends beyond our current students to include:

• regional, nationality and international leaders
• alumni
• leading professionals and practitioners from industry

The Business School is based in a building within the Newcastle Helix development – Newcastle's emerging business district.

Our facilities provide:

• a flexible and dedicated conference suite with panoramic views across the city
• Wi-Fi enabled connectivity throughout the building, including three computer clusters housing approximately 120 PCs
• four large lecture theatres and 21 seminar rooms, providing comfortable teaching and group study space
• a dedicated Hub, Base, and Lounge providing a balanced mix of study space and relaxation areas
• a contemporary café

Find out more about Newcastle University Business School

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Entry requirements for this course

Contact Newcastle University to find course entry requirements.

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