About Cross-Cultural Communication and International Marketing, MA - at Newcastle University

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing. It focuses on rapidly developing issues surrounding global communications and brand management.

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing their knowledge of international marketing.

This specialist pathway is delivered by academic staff in Newcastle University Business School (NUBS). It provides the chance to gain a thorough understanding of marketing theories and how to apply them to real-world business challenges.

The pathway will equip you with relevant research techniques required to investigate and critically analyse international marketing issues.

You will:

• develop systemic understanding and critical awareness of international marketing theory
• apply theory to international case studies, markets and issues
• measure market performance and consumer behaviour
• develop knowledge of ethical issues and their implications in marketing

You will benefit from Newcastle University Business School's excellent facilities and partnerships with major corporate and social enterprises and academic institutions.

The pathway will prepare you to develop knowledge and key skills valued by employers in the areas of international marketing and international brand management.

Delivery

Modules are delivered through a range of means, including:

• lectures
• seminars
• workshops
• group projects

Each module tends to last one semester. Some optional modules are taught in short, intensive blocks and/or on occasional weekends.

The course consists of three main parts, each comprising 60 credits.

Language and communication

This strand is delivered by academic staff in applied linguistics within the School of Education, Communication and Language Sciences. The strand comprises one compulsory module and a number of optional modules available to all cross-cultural communication students.

International marketing pathway-specific modules

The international marketing strand of taught modules is delivered by academic staff in Newcastle University Business School. You will study with other international marketing students.

Research portfolio

The research portfolio is equal to an MA-level dissertation. It involves three separate research files which take place over the course of the academic year:

• an essay on a theoretical matter in Cross-Cultural Communication, submitted early January
• a presentation on a methodological approach to research in Cross-Cultural Communication
• an empirical research project conducted over the summer months, submitted at the end of August

Lectures and seminars provide support for the research portfolio. You will also receive one-to-one supervision from an academic member of staff.

Placements

You are encouraged to apply your research interests to real world case studies, particularly of international organisations or workplaces with which you have a connection.

For example, your empirical project submitted in research file three can be in connection with voluntary work (for a charity or NGO) or an internship, arranged over the summer towards the end of the course.

As a part time student you can conduct a research project of relevance to your employer and/or industry.

Pathway

The Cross-Cultural Communication MA has six specialist pathways:

• Applied Linguistics
• Education
• International Management
• International Marketing
• Media
• International Relations

Facilities

As a student in the School of Education, Communication and Language Sciences you'll have access to facilities and a growing collection of online resources, including:

• a well-stocked Education Resource Centre
• Language Analysis Lab
• a phonetics lab
• an audio-video lab
• a recording studio

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Entry requirements for this course

Contact Newcastle University to find course entry requirements.

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