BA Marketing & Advertising Marbella International University Centre

Understand general business and marketing principles for communicating the usefulness and/or desirability of products and services to consumers as well as buyer behaviour, brand management and public relations.

This exciting and dynamic study programme focuses on international marketing, advertising and communication research projects, allowing students to comfortably be part of a platform for reflection and exploration of the phenomenon of our continuously transitioning society, to review and create social discourse and to solve current issues that are important to the future development of our consumer society.

Students will be able to solve concrete problems through practice, linking basic knowledge from different academic and professional sources and applying them to their work. The programme focuses on a variety of areas such as communication, psychology and consumer behaviour, developing public relations campaigns and devising marketing and advertising strategies for products and services.

The aim of this study programme is to provide students with a contemporary education that will enable them to operate, explore, reflect and positively contribute to the Marketing, Advertising and Communication industries through nurturing their ability of critical thinking which will consequently allow them to become free, independent and creative experts in their field.

Key Disciplines Covered:

• Strategic Marketing and Analysis
• Marketing Management
• Market Research
• Consumer Behaviour
• Advertising and PR strategies

Career Opportunity

With a BA in Marketing and Advertising from MIUC, you will immediately increase your employability to secure a bright and prosperous future.The extensive range of knowledge, skills and abilities that MIUC provides allows you to pursue:

• Marketing Management
• Advertising
• Product and Brand Management
• Digital Marketing
• Market Research
• PR and Communications
• Project Management

Entry requirements for this course

Contact Marbella International University Centre to find course entry requirements.

View foundation and pathway programmes to help you meet academic and language entry requirements.