About Media and Communications, BA (Hons) - at Keele University

Media plays a pivotal role in shaping our society, our worldview, and our sense of self. The BA Media and Communications programme at Keele will equip you with the essential tools to critically understand, analyse, and research the media, while empowering you to harness its potential for creative communication and impactful storytelling, preparing you for a successful career in the creative industries and many related fields. Course overview The Media and Communications degree at Keele seamlessly blends theoretical and practical elements, enabling you to explore and appreciate the vital role media plays in our rapidly changing world while simultaneously developing your creative abilities and professional portfolio. The degree equips you with valuable graduate skills across three interconnected areas: critical analysis, creative production, and professional practice.

Throughout the course, you'll master the use of various visual media, film, audio, and digital formats to craft compelling narratives, communicate important ideas, and confidently express your creative voice. You'll explore everything from storytelling and filmmaking to audience research and the intersection of media with contemporary issues like climate change and politics. With access to dedicated teaching spaces and professional filmmaking equipment, you'll gain valuable hands-on experience. This practical training will enable you to refine your skills and build an impressive portfolio of work.

The programme offers flexibility, allowing you to tailor your degree with a range of optional core modules. These options enable you to broaden your understanding of various career pathways and engage directly with the world beyond Keele—whether through work placements, client-based projects, or collaborative efforts to deliver successful festivals and events. This thoughtfully designed curriculum achieves the perfect balance between theoretical knowledge and practical application, providing opportunities for you to gain invaluable industry experience through placements. Media and Communications at Keele will not only prepare you for a successful career in the media industry but also equip you with the skills and knowledge to excel in a wide range of related fields.

Related courses Business Management and Media Digital Media Film Studies and Media Marketing and Media Media and Sociology Media and Music Production Top 15 in the UK for Graduate Employability (Uni Compare rankings, 2026) Access to the Media Suite – gain practical skills using film, sound and image production facilities Film Studies and Media at Keele is ranked Top 10 in England for student positivity* NSS 2023 (Broad-based universities) *based on overall student satisfaction, which is an average score across 27 questions asked in the NSS Work Placement opportunities to enhance your career prospects Discover diverse cultures through an International Year at a partner university across the globe For more details, please see the course page on the Keele website.

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