About Marketing, BA (Hons) - at Keele University

Start your journey to becoming a highly creative and skilled marketing professional, with the expertise to excel in a variety of sectors. On our Marketing BA you will develop your understanding of essential marketing theories and techniques, and gain real-world experiences to enhance your career potential. Course overview Effective marketing is at the heart of a business's success. Without it, how would organisations compete in a crowded marketplace, build brand awareness, communicate with consumers or leverage the opportunities digital marketing creates?

Our marketing programme allows you to specialise in this dynamic field, exploring diverse marketing approaches, techniques, and strategies employed by different types of organisations. Our comprehensive curriculum ensures that you can deliver impactful and positive marketing results in your professional journey upon graduation. You'll study marketing theory and its application, analyse contemporary marketing practices, examine world-famous companies and explore insights from seminal thinkers and practitioners. As you progress in your marketing studies you will become proficient in creative, digital and analytical skills, the collection and use of data, and develop an excellent understanding of how the fluctuating business environment creates challenges for marketeers.

Practical, career-focused teaching and learning ensures that you can apply the theory you're learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world. Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities.

Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You'll benefit from Keele Business School's strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways. Related courses Business Management and Marketing Marketing and Media Gain a competitive edge with our Professional and Academic Development Programme Option to undertake a work placement or entrepreneurship year Study abroad opportunities Accredited by the Chartered Institute of Marketing (CIM) Application-driven teaching and learning to support the development of practical, creative and analytical skills to shape the next generation of marketing leaders For more details, please see the course page on the Keele website.

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Entry requirements for this course

Contact Keele University to find course entry requirements.

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