Bachelor of Entertainment (Business Management) JMC Academy

Do you dream of producing the ultimate gig, the crowd screaming for more, knowing that it’s because you dreamt it, designed, managed it and promoted it? From talent management to digital marketing, social media strategy, event planning, production, publishing and distribution – Entertainment Business Management is about being an expert at what goes on behind-the-scenes.

JMC will provide you with the highly transferable cutting-edge business and management skills you need to make it in this highly competitive and rapidly expanding industry. Meet the people that matter, get real-world experience in stage and production management, music publishing, talent management and event management, and gain an innate understanding of the entertainment industry and how to manage it. Exchange at the Fontys Academy of Creative Industries in Holland or join our collaborative LA study tour. The choice and future is yours!

Internships are a huge part of the Entertainment Business Management experience. We'll help you find placements at companies like Universal Music Publishing, Vivid, Ministry of Sound, Mushroom Records, Foxtel, Furst Media, Sydney City Council (NYE), Big Sound, Big Tree Artists, Ditto Music, Parker and Mr French (Artist Management Company), ​Great Big Events, George P Johnson Experience Marketing, Sydney Mardis Gras, Mountain Sounds & Jungle Love festival, Merchfan + more.

Explore content production, marketing, entrepreneurship and business planning, film and TV production management, tour and festival management, marketing, branding, negotiating contracts, copyright and intellectual property with a Bachelor of Entertainment.

Create national promotional campaigns for products, artists and events, manage external and in-house events, plan event logistics, and gain the hands-on production experience you will need to run any part of the industry with savvy business acumen and a strong network of contacts.

Graduate with the ability to identify strategies for selecting and acquiring artists, developing proposals for management companies, agents and sponsors, feasibility studies, and touring plans, as well as the critical thinking and tech know-how to make it in the industry.

Entry requirements

Proof of English proficiency: minimum IELTS 6.0 overall (with no single band score below 5.5) or equivalent.

Evidence of successful completion of a senior Secondary School certificate (transcripts and certificate must be translated and certified).

Attend an interview in person or over skype.

You must be at least 17 years of age on commencement of studies. Applicants under the age of 18 must have a legal guardian in Australia. In some cases JMC Academy can assist in making suitable welfare arrangements.

Contemporary Music applicants must undertake an audition. Audition videos/online links are accepted for applicants living overseas or interstate.

Songwriting applicants may undertake an audition OR submit a folio. The folio can consist of song lyrics, charts, recorded original songs or other relevant items as discussed with the admissions officer.

Animation, Games and Digital Design applicants are required to prepare a portfolio of sample work/drawings.

Applications will be accepted until 2 weeks before the course commences, but please note that visa applications can take considerably longer than two weeks to process. Please contact the Australian Embassy in your home country for recommended timeframes for processing your visa application.