Persuasion, Decision and Change Management. Behavioural Economics, Behavioural Finance and Neuromarketing IULM University of Milan
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| Master Degree | On-Campus | Mixed-mode | 6 months | February | €5500 in total | €8052 in total |
Course overview
The first Master's course in Italy to teach the principles of Behavioural Economics and Neuromarketing and their applications to effectively guide decision-making processes.
Knowledge of Behavioural Economics is transversally integrated with various existing professional figures, enriching them with the ability to interpret and govern the processes of change in work, social and market contexts.
The course aims to form an architect of choices able to design behaviour-based actions to stimulate and effectively govern change.
Entry requirements
Contact IULM University of Milan to find course entry requirements.