Fashion Marketing - Fall Semester IED – Istituto Europeo di Design
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| University Degree | On-Campus | Full-time | 4 months | September | find out | €8100.00 total per |
Course overview
Fashion marketing - Fall Semester: study of the various phases of the strategic marketing process within the fashion system.
In view of the evolution of recent years, globalization, new lifestyles, technological innovation, changes in consumer and purchasing behavior, new and changing fashions and competitiveness, navigating the complex world of fashion requires a combination of elements such as careful strategy and a precise sales plan to be able to determine the success of a brand on the market.
In this regard, the Fall Semester of Fashion Marketing allows you to understand and deepen the various phases of the strategic marketing process within the fashion system.
By examining in a schematic and pragmatic way themes such as the concept of branding, market research, new communication technologies, public relations activities, product positioning, new trends, distribution channels, we provide you with the cognitive and operational tools necessary to support the brands operating in this sector with the formulation of targeted and effective policies and tactics.
Entry requirements for this course
Contact IED – Istituto Europeo di Design to find course entry requirements.
View foundation and pathway programmes to help you meet academic and language entry requirements.
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