Bachelor of International Management (with a specialization in Digital Marketing) Geneva Business School

The Bachelor of International Business with a Specialization in Digital Marketing will provide you with a profound understanding of new and diverse strategies, progressive marketing tools, and effective communication. Graduates will be able to immediately immerse themselves in this ever-expanding sector and market businesses effectively through digital media networks. The course will enable students to:

• Understand new technologies and use them to their full potential
• Gain expertise in the development of marketing strategies
• Effectively leverage social media networks to push business growth

Career Options

• Digital Marketing Specialist
• Social Media Strategist/Manager
• E-Commerce Manager
• Digital Marketing Director

Location: Geneva campus, Barcelona campus, and Madrid Campus

Entry requirements

Students who wish to apply to a Geneva Business School bachelor's degree must have successfully completed their final secondary school examinations and any other required examinations qualifying them for university admission in their country or in the country where their secondary school studies took place.

• Swiss Maturite, International Baccalaureate of minimum 30 points, 3 A-levels, high school diploma or equivalent (Geneva Business School uses a country-specific admissions criteria for prospective bachelor's students.)
• IELTS 6.0 / TOEFL 70 / DET 95-100 / TOEIC 650 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years
• A scanned copy of all required academic diplomas, transcripts, and academic certificates
• A 500-word written response to a business case study
• An interview with a representative from the academic team on their chosen campus. Their response to the case study will be discussed in the interview.
• Photocopy of valid passport / national ID
• 1 reference letter from a former teacher or employer