Marketing Management Fontys University of Applied Science

Marketing Management is a broad 4-year bachelor programme. You learn to understand why some products are successful and why others aren't as well as how you can influence that. You learn to conduct market research and analyse markets to find out what the needs of your customers are. Consequently, you learn to set up communication and marketing strategies that satisfy these needs, distinguishes you from competitors and make you market leader. As a Marketing Management student you gradually transform into a marketing expert with experience in an international environment.

Entry requirements

As a prospective Bachelor's student you must have a diploma of higher secondary education that is equivalent to Dutch standards. This means:

For Dutch students:

• VWO-, HAVO- or MBO-diploma level 4

For students of other nationalities:

• International Baccalaureate Diploma (IB programme)
• General Certificate of Secondary Education (GCSE) and General Certificate of Education (GCE). Requirements: at least 6 different exam subjects in total. Minimum for the examined subjects is 4 GCSE subjects with grades A*, A, B or C and 2 GCE subjects at A/S Level (no specific grade required). A/S Level means advanced subsidiary level (previously advanced supplementary level)
• Any equivalent education (to be compared by our institution)

Since every country has its own school system we will check your diploma once we have received it from you. In this way we can compare it to the required Dutch standards.