Retail & Technology FH Salzburg (Salzburg University of Applied Sciences)

The Master's degree program in Retail and Technology provides you with the core skills you need to actively shape a modern retail landscape as a stationary, online or hybrid shopping environment. The ultimate aim is to train people with interdisciplinary skills to form the interface between engineers and business people.

As a graduate you will have:

• A deep understanding of the green and digital transformation of our economy and society.
• Academically sound knowledge of the central topics of applied retail sciences and thus a deep understanding of all aspects of retail management
• An understanding of the technologies and machines used in retail that goes beyond the pure user role - academically sound and practically applied.
• Understanding of the prevailing data structure in retail and all relevant analysis methods - from business intelligence to artificial intelligence
• The Master's program promotes the gradual acquisition of skills. Building on business and/or technical skills previously acquired in a Bachelor's degree, the program expands your knowledge and skills in the field of retail and technology management in a modular way.

Entry requirements

The general admission requirements for applying to the Master's degree program in Retail & Technology at the Salzburg University of Applied Sciences are:

• Relevant university degree (Bachelor / Diploma) with at least 6 semesters and 180 ECTS, OR
• (Bachelor's or diploma degree) from a domestic or foreign university or completion of an equivalent course of study at a post-secondary educational institution
• German language spoken and written, level: EU level C1 for applicants whose native language is not German
• Written and spoken English (knowledge of at least EU level B2)