Sports, Culture & Event Management FH Kufstein Tirol - University of Applied Sciences

This master degree program has been developed as a management degree in the synergetic areas of sports, culture as well as event management with a strong international focus. The program is entirely taught in English by academic and field experts from around the world. The main emphasis lies on the development of strategic and leadership skills. Central to this program are analysis and conception as well as research and its application. With the inclusion of current scientific discussions, the unity of research and subject matter is guaranteed. This leads to a unique interdisciplinary approach to mastering the elements and structural provisions involved in the management of sports, culture, and event businesses.

Highlights

• International program in sports, culture, and event management
• Entirely taught in English by lecturers from all over the world
• Integrated study trip
• Unique interdisciplinary approach to mastering the elements and structural provisions involved in the management of sports, culture, and event businesses

Vocational fields

• Sports Management: sports marketing & communication agencies, sports federations, and sports event organizing committees
• Cultural Management: cultural institutions such as museums, theaters, opera and concert halls, festivals, music and film industry, and the wider creative industries
• Event Management: event agencies, event and conference centers, recreational centers, corporate marketing, sponsoring, and event departments

Major fields of study

• 13 % Basics Sports, Culture & Event Management
• 20 % Specific expertise in sports, culture & event management
• 17 % in-depth electives & scope for specialization
• 14 % Leadership & Social Skills (incl. study trip)
• 36 % Practical transfer & Master thesis

Entry requirements

Accepted degrees:

• Relevant bachelor's or diploma program

• Equivalent post-secondary vocational qualification

Note: Information on the specific admission requirements can be found on the respective Master's program pages in the Links & Downloads section.

LANGUAGE OF INSTRUCTION:

Language skills according to the Common European Framework of Reference for Languages (CEFR):

• German-language degree programs: German language skills at level B2
• English-language degree programs: English language skills at level B2