Digital Marketing, Transformation & Design Thinking EU Business School, Barcelona
| Award | Attendance | Study | Duration | Start | Domestic fees | International fees |
|---|---|---|---|---|---|---|
| MA | On-Campus | Full-time | 1 years | October, January, March | find out | €16350 per year |
Course overview
The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.
Studying a Master in Digital Marketing in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.
Entry requirements
1 certified copy of bachelor's degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
Foundation courses at EU Business School, Barcelona
Foundation and pathway programmes help you to meet academic and languague requirements to study abroad.
Why study at EU Business School, Barcelona
- All Classes Taught in English: Including assignments, lectures, exams and the final dissertation
- Enhance your career prospect: EU offers advice to students on a one-to-one basis and in group sessions to enhance their career prospects and ensure their job search is successful
- International education in European cities: EU Business School has four campuses located in Spain (Barcelona), Switzerland (Geneva), Germany (Munich) and Digital
- International Community: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages
- Experiential Learning: The case study method and a pragmatic approach are two of our most effective tools