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Marketing & User Experience Bournemouth University (BU)

Award Attendance Study Duration Start Domestic fees International fees
MSc On-Campus Full-time 1 - 2 years September, January £11500.00 total per £19000.00 total per
Course fee notes

£11,500 (UK, ROI & CI) £19,000 (International) for 2025/2026 academic year.

Placement year: £1,850

Scholarships rewarding academic achievement available from £2,000. Find out more. For more fees and funding information please visit www.bournemouth.ac.uk/pg-funding  

Course overview

Why study MSc Marketing & User Experience? 

  • Become highly employable by acquiring a combination of marketing knowledge and the technical skills to design and manage the user experience 
  • Expand your knowledge about a range of digital marketing concepts and integrated marketing communication campaigns 
  • Learn how to design and develop digital products, services and solutions by applying human-centred design principles and techniques
  • Explore the psychological theories of decision making and behaviour change and design methods for persuasive technology 
  • Choose to complete a 30-week work placement with a UX employer to help increase your employability even further. 

Course accreditations

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the Bournemouth University Business School experience.

Association to Advance Collegiate Schools of Business (AACSB)

Our Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 6% of business schools worldwide. 

Institute of Data & Marketing (IDM)

This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing. 


Entry requirements for this course

Contact Bournemouth University (BU) to find course entry requirements.

View foundation and pathway programmes to help you meet academic and language entry requirements.

View all courses at Bournemouth University (BU)

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