About Artificial Intelligence with Business Strategy, MSc - at Aston University

Ready to drive AI innovation and make strategic decisions that shape the future of business?

Course outline

Artificial intelligence is transforming industries, reshaping business models and creating new opportunities for organisations worldwide. This MSc gives you advanced technical expertise alongside strategic business insight, preparing you to apply AI in ways that deliver real commercial value.

You will explore machine learning, data analytics, neural networks, and deep learning, while developing key skills in business strategy, innovation and decision-making. Taught jointly by Aston Business School and leading AI researchers, the course blends technical depth with commercial intelligence.

Through real-world projects, collaboration with industry partners and opportunities to connect with the wider tech community, you will gain the confidence to deliver ethical, high-impact AI solutions. You can also choose to extend your studies through our Professional Practice pathway, offering valuable workplace experience that should accelerate your career.

Key benefits

• Jointly delivered by world-leading AI researchers and a triple-accredited business school
• Practical projects focused on real business challenges and data-driven decision-making
• Professional Practice option for extended industry experience
• Access to research hubs including ACAIRA and Aston Digital Futures

Where can this degree take me?

• Graduates should be ready for roles at the intersection of AI and business innovation, including:
• AI engineer or applied machine learning specialist
• Data analyst or data engineer
• AI product strategist or technology consultant
• Business intelligence analyst
• Digital transformation specialist
• Researcher or PhD candidate

This programme prepares you to work across sectors such as finance, health, consulting, retail and technology. You will graduate equipped to lead AI-driven initiatives, advise business leaders, or contribute to emerging research shaping the digital economy.

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Entry requirements for this course

Contact Aston University to find course entry requirements.

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