Master in AI Powered Design for Digital Experience IAAD. - Institute of Applied Art and Design

Design empowered by Artificial Intelligence represents one of the most dynamic and innovative frontiers in contemporary digital design. In this field, human creativity and computational power come together to redefine the ways we imagine, design, and experience digital interactions.

It is a rapidly evolving sector that combines design sensibility with advanced technologies, opening up new opportunities in research, personalization, automatic content generation, prototyping, and interface optimization. The required skills are cross-disciplinary and constantly transforming: from data analysis to generative design, from prompt engineering to human-machine interaction, from AI-assisted UX/UI design to the mindful adoption of AI to create inclusive, accessible, and sustainable digital experiences.

The Master’s program aims to train professionals capable of integrating AI into the design process in a critical, ethical, and creative way, combining theoretical understanding of new tools with a strong experimental practice rooted in design culture. This educational path values the background of each student and guides them towards a future-oriented vision of design, in response to the emerging needs of the digital industry.

Entry requirements for this course

Contact IAAD. - Institute of Applied Art and Design to find course entry requirements.

View foundation and pathway programmes to help you meet academic and language entry requirements.