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Master in Digital Marketing & Communication Marketing Management IAAD. - Institute of Applied Art and Design

Award Attendance Study Duration Start Domestic fees International fees
Master Degree On-Campus Full-time 10 months March €10200.00 total per €10200.00 total per
Course fee notes

Tuition Fees for Master’s Students in Italy at IAAD.

IAAD’s Master’s tuition fees in Italy are designed to offer international students access to advanced design education at a competitive cost.

At IAAD. Master’s programs tuition fees are annual and depend on the chosen specialization and student profile.

What’s Included in the Master’s Tuition Fee

Your Masters in Italy tuition fee includes:

  • specialized design workshops and advanced training;
  • guest lectures by leading industry professionals;
  • portfolio development and career guidance;
  • access to the IAAD. network of companies and creative partners.

These inclusions ensure that every euro invested translates into real professional growth.

Course overview

Digital communication comprises all aspects of communication, advertising, and marketing that are conveyed electronically.

It is an area that is growing and increasing relevant and that expands its bounds both technologically but also as a means of communication, commerce, and entertainment.

It is characterized by specific and diversified skills including; marketing to content management, programming sites and mobile apps to UX/UI design, social media management to semantic web, video making to search engine optimization (SEO), digital PR as well as e-commerce platform management and much more.

Today, successful digital marketing campaigns are the product of multiple platforms and increasingly interconnected skill sets that create demand for new professionals able to manage diverse complex projects.

Marketing and advertising agencies, corporations, and the public sector have little problem finding single-tasked professionals, however the real demand is for professionals able to execute increasingly complex projects that require utilizing multiple platforms and processes.

These are digital managers who are competent in the processes involved and are able to oversee the collective teamwork of specialized professionals.

The preparation and training of a DIGITAL MARKETING SPECIALIST (DMS) is the focus of the Master in Digital Marketing & Communication Marketing Management.

The Master program is divided into four main areas of competency:

  • Specialized Expertise
  • Mastery of the Work Process
  • Project Management
  • Creativity

Entry requirements for this course

Contact IAAD. - Institute of Applied Art and Design to find course entry requirements.

View foundation and pathway programmes to help you meet academic and language entry requirements.

View all courses at IAAD. - Institute of Applied Art and Design

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